{"id":21367,"date":"2019-06-12T18:29:57","date_gmt":"2019-06-12T22:29:57","guid":{"rendered":"http:\/\/tireball.com\/nascar\/?p=21367"},"modified":"2019-06-12T18:30:00","modified_gmt":"2019-06-12T22:30:00","slug":"alex-bowman-loses-nationwide-sponsorship","status":"publish","type":"post","link":"https:\/\/tireball.com\/nascar\/2019\/06\/12\/alex-bowman-loses-nationwide-sponsorship\/","title":{"rendered":"Alex Bowman loses Nationwide sponsorship"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/tireball.com\/nascar\/files\/2019\/06\/img_2873.jpg\" class=\"size-full wp-image-21366\" width=\"800\" height=\"600\" srcset=\"https:\/\/tireball.com\/nascar\/files\/2019\/06\/img_2873.jpg 800w, https:\/\/tireball.com\/nascar\/files\/2019\/06\/img_2873-557x418.jpg 557w, https:\/\/tireball.com\/nascar\/files\/2019\/06\/img_2873-300x225.jpg 300w, https:\/\/tireball.com\/nascar\/files\/2019\/06\/img_2873-768x576.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Nationwide insurance will end it&#8217;s sponsorship of Hendrick Motorsports and the No. 88 team after the 2019 season.<\/p>\n<p>In 2014 Nationwide began sponsoring Dale Earnhardt Jr. and blossomed into a regular fixture in 2015.<\/p>\n<p style=\"margin: 0px 16px 1em; padding: 0px; caret-color: rgb(53, 53, 53); color: rgb(53, 53, 53); font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-weight: normal; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-tap-highlight-color: rgba(26, 26, 26, 0.301961); -webkit-text-size-adjust: 100%; -webkit-text-stroke-width: 0px; text-decoration: none\">Earnhardt stepped away from racing full-time after the 2017 season allowing Bowman to take over the seat of the car. He is 10th in the standings and has three top fives this year, all runner-up finishes. Nationwide has been the primary sponsor on Bowman\u2019s car for 10 of the first 15 races this season.<\/p>\n<p style=\"margin: 0px 16px 1em; padding: 0px; caret-color: rgb(53, 53, 53); color: rgb(53, 53, 53); font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-weight: normal; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-tap-highlight-color: rgba(26, 26, 26, 0.301961); -webkit-text-size-adjust: 100%; -webkit-text-stroke-width: 0px; text-decoration: none\"><strong>Rick Hendrick statement<\/strong><\/p>\n<p class=\"amp-wp-inline-329fdb7771c10d07df9eb73273c95a60\" style=\"margin: 0px 16px 1em; padding: 0px; font-weight: normal; caret-color: rgb(53, 53, 53); color: rgb(53, 53, 53); font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-tap-highlight-color: rgba(26, 26, 26, 0.301961); -webkit-text-size-adjust: 100%; -webkit-text-stroke-width: 0px; text-decoration: none\">\u201cWe understand the changing dynamics of business, and we\u2019re grateful to the entire team at Nationwide for their wonderful partnership over the past five years. Whether it\u2019s been winning races, competing in the NASCAR playoffs or our recent on-track performance, we have accomplished so much together. Off the track, we have been just as successful, from collaborating on national advertising campaigns to supporting the important mission of Nationwide Children\u2019s Hospital. It has been a pleasure to work with all of their people and to help drive Nationwide\u2019s business forward.<\/p>\n<p class=\"amp-wp-inline-329fdb7771c10d07df9eb73273c95a60\" style=\"margin: 0px 16px 1em; padding: 0px; font-weight: normal; caret-color: rgb(53, 53, 53); color: rgb(53, 53, 53); font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-tap-highlight-color: rgba(26, 26, 26, 0.301961); -webkit-text-size-adjust: 100%; -webkit-text-stroke-width: 0px; text-decoration: none\">\u201cAlex (Bowman) is having a breakout season and showing the world just how talented he is. He\u2019s signed through next year (2020) and will be a big part of our future. The momentum we\u2019re building as a sport is due in large part to NASCAR\u2019s leadership and a unique combination of emerging personalities like Alex, established stars and the exciting shows our racing is putting on. There\u2019s tremendous confidence in the product we have to offer our fans and partners.\u201d<\/p>\n<p style=\"margin: 0px 16px 1em; padding: 0px; caret-color: rgb(53, 53, 53); color: rgb(53, 53, 53); font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-weight: normal; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-tap-highlight-color: rgba(26, 26, 26, 0.301961); -webkit-text-size-adjust: 100%; -webkit-text-stroke-width: 0px; text-decoration: none\"><strong>Alex Bowman statement<\/strong><\/p>\n<p style=\"margin: 0px 16px 1em; padding: 0px; caret-color: rgb(53, 53, 53); color: rgb(53, 53, 53); font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-weight: normal; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-tap-highlight-color: rgba(26, 26, 26, 0.301961); -webkit-text-size-adjust: 100%; -webkit-text-stroke-width: 0px; text-decoration: none\">\u201cI owe a lot to Nationwide. They wanted me as their driver and have supported me from the beginning, which I can\u2019t thank them enough for. I\u2019m proud to represent them and have a lot of appreciation for all the awesome people I\u2019ve met and worked with. I couldn\u2019t be more positive about my No. 88 team and what the future holds for us this year and beyond. I know we\u2019re just scratching the surface, and I\u2019m pumped for what\u2019s ahead. We appreciate the role Nationwide has played in our success.\u201d<\/p>\n<p style=\"margin: 0px 16px 1em; padding: 0px; caret-color: rgb(53, 53, 53); color: rgb(53, 53, 53); font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-weight: normal; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-tap-highlight-color: rgba(26, 26, 26, 0.301961); -webkit-text-size-adjust: 100%; -webkit-text-stroke-width: 0px; text-decoration: none\"><strong>Nationwide Insurance statement<\/strong><\/p>\n<p style=\"margin: 0px 16px 1em; padding: 0px; caret-color: rgb(53, 53, 53); color: rgb(53, 53, 53); font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-weight: normal; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-tap-highlight-color: rgba(26, 26, 26, 0.301961); -webkit-text-size-adjust: 100%; -webkit-text-stroke-width: 0px; text-decoration: none\">\u201cSince 2015, Nationwide has had the pleasure of being the primary sponsor of the No. 88 team \u2014 first with Dale Earnhardt Jr. as the driver and then with Alex Bowman. In that time, the platform has played a valuable role in building the Nationwide brand, sharing with NASCAR fans our noble purpose of protecting what matters most to our members and raising money and awareness for Nationwide Children\u2019s Hospital in Columbus, Ohio.<\/p>\n<p style=\"margin: 0px 16px 1em; padding: 0px; caret-color: rgb(53, 53, 53); color: rgb(53, 53, 53); font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-weight: normal; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-tap-highlight-color: rgba(26, 26, 26, 0.301961); -webkit-text-size-adjust: 100%; -webkit-text-stroke-width: 0px; text-decoration: none\">\u201cAs Nationwide\u2019s business needs evolve, we are adjusting our marketing resources to ensure that we are aligning to those new business priorities.<\/p>\n<p style=\"margin: 0px 16px 1em; padding: 0px; caret-color: rgb(53, 53, 53); color: rgb(53, 53, 53); font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-weight: normal; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-tap-highlight-color: rgba(26, 26, 26, 0.301961); -webkit-text-size-adjust: 100%; -webkit-text-stroke-width: 0px; text-decoration: none\">\u201cWith that in mind, we have informed Hendrick Motorsports of our decision to step away from our sponsorship of the 88 team at the end of the year. We have not made this decision lightly, given our 20-plus year involvement in NASCAR and our deep appreciation for Rick Hendrick, Alex Bowman, Hendrick Motorsports, and the millions of NASCAR fans we have engaged with over the years.<\/p>\n<p style=\"margin: 0px 16px 1em; padding: 0px; caret-color: rgb(53, 53, 53); color: rgb(53, 53, 53); font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-weight: normal; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-tap-highlight-color: rgba(26, 26, 26, 0.301961); -webkit-text-size-adjust: 100%; -webkit-text-stroke-width: 0px; text-decoration: none\">\u201cNationwide will continue to leverage our sponsorship for the rest of 2019 and have many special activations planned. In 2020, we will host partners at select NASCAR races and continue our relationship with Dale Earnhardt Jr.<\/p>\n<p style=\"margin: 0px 16px 1em; padding: 0px; caret-color: rgb(53, 53, 53); color: rgb(53, 53, 53); font-family: Arial, Helvetica, sans-serif; font-style: normal; font-variant-caps: normal; font-weight: normal; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-tap-highlight-color: rgba(26, 26, 26, 0.301961); -webkit-text-size-adjust: 100%; -webkit-text-stroke-width: 0px; text-decoration: none\">\u201cWe thank Mr. Hendrick for a wonderful five years and wish him and the entire Hendrick Motorsports organization the very best in their future endeavor<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nationwide insurance will end it&#8217;s sponsorship of Hendrick Motorsports and the No. 88 team after the 2019 season. In 2014 Nationwide began sponsoring Dale Earnhardt Jr. and blossomed into a regular fixture in 2015. Earnhardt stepped away from racing full-time after the 2017 season allowing Bowman to take over the seat of the car. He [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":21366,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20,788],"tags":[34,169,255],"coauthors":[675],"class_list":{"0":"post-21367","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-cup-series","8":"category-news","9":"tag-alex-bowman","10":"tag-dale-eanrhardt-jr","11":"tag-hendrick-motorsports"},"_links":{"self":[{"href":"https:\/\/tireball.com\/nascar\/wp-json\/wp\/v2\/posts\/21367","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tireball.com\/nascar\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tireball.com\/nascar\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tireball.com\/nascar\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tireball.com\/nascar\/wp-json\/wp\/v2\/comments?post=21367"}],"version-history":[{"count":0,"href":"https:\/\/tireball.com\/nascar\/wp-json\/wp\/v2\/posts\/21367\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tireball.com\/nascar\/wp-json\/wp\/v2\/media\/21366"}],"wp:attachment":[{"href":"https:\/\/tireball.com\/nascar\/wp-json\/wp\/v2\/media?parent=21367"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tireball.com\/nascar\/wp-json\/wp\/v2\/categories?post=21367"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tireball.com\/nascar\/wp-json\/wp\/v2\/tags?post=21367"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/tireball.com\/nascar\/wp-json\/wp\/v2\/coauthors?post=21367"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}