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WELCOME, N.C. \u2013 Richard Childress Racing announced Tuesday\u00a0that Hurdl, an experiential SMS tech company that helps fans connect with their favorite teams, drivers, and brands, has joined the team in a multi-race sponsorship agreement.<\/p>\n
Hurdl will make its first appearance in NASCAR as a primary partner on defending Xfinity Series champion Tyler Reddick\u2019s No. 2 Chevrolet Camaro during NASCAR\u2019s West Coast Swing, starting at Las Vegas Motor Speedway on Saturday, March 2.<\/p>\n
Hurdl enables teams, events, and brands to create richer fan experiences through real-time relevant messaging via SMS, the consumer\u2019s most natural communication channel. Specializing in activations that drive higher opt-in rates than any other SMS platform, Hurdl enables teams, events, and brands to text fans personally, and provide exclusive deals, offers and content that enhance the fan experience, without requiring fans to download a mobile app.<\/p>\n
Beginning Tuesday\u00a0and throughout NASCAR\u2019s three West Coast races at Las Vegas Motor Speedway on March 2, ISM Raceway on March 9 and Auto Club Speedway on March 16, fans attending those races and watching at home can receive exclusive RCR-related opportunities and offers by texting \u201cTYLER\u201d to 770022.<\/p>\n
\u201cNo sport gives greater access to fans than NASCAR,\u201d said Hurdl founder Betsy McHugh. \u201cWe could not be more honored to partner with RCR and Tyler Reddick as they leverage the power of the Hurdl platform to bring fans even closer to the teams, drivers, and brands they love.\u201d<\/p>\n
Hurdl is the world\u2019s most powerful experiential SMS tech platform and has been used by artists, teams, and brands at live events ranging from NBA games to awards shows and music festivals but will be utilized in NASCAR for the first time beginning with its partnership with RCR. The fast-growing company first launched at an event during the 2016 CMA Awards in Nashville, Tenn.<\/p>\n
\u201cThe marketing and fan engagement opportunities RCR and Hurdl will provide with this partnership are virtually endless and will have a positive impact for the sport as a whole,\u201d said Torrey Galida, president of RCR. \u201cWe\u2019re delighted to partner with a cutting-edge market-research tech company that can provide value to our race team and our industry partners. It\u2019s also a win-win for fans who choose to take advantage of the text code to gain unique and exclusive offers.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
WELCOME, N.C. \u2013 Richard Childress Racing announced Tuesday\u00a0that Hurdl, an experiential SMS tech company that helps fans connect with their favorite teams, drivers, and brands, has joined the team in a multi-race sponsorship agreement. Hurdl will make its first appearance in NASCAR as a primary partner on defending Xfinity Series champion Tyler Reddick\u2019s No. 2 […]<\/p>\n","protected":false},"author":1,"featured_media":19707,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14,788],"tags":[534,940],"coauthors":[675],"class_list":{"0":"post-19706","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-xfinity","8":"category-news","9":"tag-richard-childress-racing","10":"tag-tyler-reddick"},"_links":{"self":[{"href":"https:\/\/tireball.com\/nascar\/wp-json\/wp\/v2\/posts\/19706","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tireball.com\/nascar\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tireball.com\/nascar\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tireball.com\/nascar\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tireball.com\/nascar\/wp-json\/wp\/v2\/comments?post=19706"}],"version-history":[{"count":0,"href":"https:\/\/tireball.com\/nascar\/wp-json\/wp\/v2\/posts\/19706\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tireball.com\/nascar\/wp-json\/wp\/v2\/media\/19707"}],"wp:attachment":[{"href":"https:\/\/tireball.com\/nascar\/wp-json\/wp\/v2\/media?parent=19706"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tireball.com\/nascar\/wp-json\/wp\/v2\/categories?post=19706"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tireball.com\/nascar\/wp-json\/wp\/v2\/tags?post=19706"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/tireball.com\/nascar\/wp-json\/wp\/v2\/coauthors?post=19706"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}