Joe Gibbs Racing has officially announced that SONIC will serve as the primary sponsor for Ty Gibbs’ No. 54 Toyota Camry XSE during this Saturday night’s Quaker State 400 at EchoPark Speedway. The sponsorship celebrates the launch of the new SONIC® x Grillo’s Pickles Big Dill Meal, a bold, pickle-inspired collaboration hitting SONIC locations nationwide on June 30.
In partnership with Grillo’s Pickles, the Big Dill Meal is packed with fresh, tangy flavor and includes menu items like the Big Dill Double or Triple SONIC Smasher™, the Grillo’s Pickles Picklerita Slush, and a choice of Pickle Seasoned Tots or Groovy Fries. Each item captures the crisp, refreshing taste Grillo’s is known for.
“I’m excited to have our team take part in the launch of the Big Dill Meal this week,” said Ty Gibbs, who will pilot the eye-catching No. 54 car featuring SONIC and Grillo’s branding. “This partnership brings together two fun and flavorful brands, and I can’t wait to represent them on the track in Atlanta.”
To mark the occasion, SONIC and Grillo’s Pickles are also launching a line of limited-edition, pickle-themed merchandise on LiveFreeShopSonic.com starting June 30. The collection includes hats, T-shirts, and even a nugget ice maker. In keeping with SONIC’s commitment to giving back, 100% of the proceeds from the merch will go toward supporting public education through the SONIC Foundation.
“At SONIC, we believe in choosing fun and living free – and what captures that better than racing 180 mph in a NASCAR showdown?” said Ryan Dickerson, Chief Marketing Officer at SONIC. “Bringing a SONIC-branded car back to the track for the first time since 2020 had to make a statement. This partnership with Grillo’s Pickles and Joe Gibbs Racing is all about bold flavor, innovation, and turning every moment into something memorable – and in this case, a little more dill-icious.”
Fans can catch the race this Saturday, June 28 at 7:00 PM ET on TNT, as Ty Gibbs and the SONIC/Grillo’s Pickles No. 54 team take on EchoPark Speedway. The Big Dill Meal will be available at SONIC locations nationwide starting June 30.
