Today, KitchenAid announced it will be highlighting National Smoothie Day by teaming up with NASCAR Xfinity Series driver Logan Bearden for the Explore the Pocono Mountains 250 at Pocono Raceway on Saturday, June 21. Bearden will represent KitchenAid brand in the No. 53 Chevrolet Camaro of Joey Gase Motorsports.
National Smoothie Day is June 21, and it’s the perfect occasion to whip up a refreshing smoothie with the new KitchenAid® Pure Power Blender. This year, KitchenAid is inviting consumers to blend the rules and enjoy your favorite smoothie at home while watching the action at Pocono Raceway live on the CW Network.
“This National Smoothie Day, KitchenAid is thrilled to be bringing the new Pure Power Blender to a place that is no stranger to power, speed and control – the racetrack,” said Chad Ries, Global Brand Marketing Director at KitchenAid Small Appliances. “Through this activation, KitchenAid is highlighting the power and precision of the brand’s latest innovation and demonstrating how performance and speed are key to the user experience, just like at the raceway.”
The KitchenAid® Pure Power Blender in Black Matte is now available for purchase on KitchenAid.com (KSB2072BM– MSRP1 $129.99) with additional colors launching in July. In honor of National Smoothie Day, KitchenAid fans can sign in and save 5% on the new KitchenAid Blender KSB2072BM with code POWER2.
After the race, Bearden will be refueling with a mix of strawberries, banana, apple and a little orange juice made with the Pure Power Blender.
“I’m thrilled to partner with KitchenAid at the Tricky Triangle,” said Bearden. “KitchenAid is an iconic brand that delivers signature design without sacrificing performance – who doesn’t dream of the day where they own a product from KitchenAid? This partnership is such a perfect fit for the NASCAR Xfinity Series as both brands, while spanning different industries, prioritize powerful performance and precision speed control to deliver consistent results.”
The Explore the Pocono Mountains 250 (100 laps | 250 miles) is the 16th of thirty-three (33) NASCAR Xfinity Series races on the 2025 schedule. Practice will take place on Saturday, June 21, 2025, from 10:00 a.m. to 10:55 a.m. Qualifying will immediately follow at 11:05 a.m. The field will take the green flag shortly after 3:30 p.m., with live coverage on The CW Network, the Motor Racing Network (Radio), and SiriusXM NASCAR Channel 90. All times are local (EDT).
