Joe Gibbs Racing (JGR) announced today a significant new sponsorship agreement with Bob’s Discount Furniture, marking the popular furniture retailer’s debut in motorsports as a primary sponsor for Denny Hamlin’s No. 11 Toyota Camry XSE in the NASCAR Cup Series. The multi-year deal includes Bob’s first primary race at Iowa Speedway on August 3, 2025.
Known for offering stylish, quality furniture and home goods at everyday low prices, Bob’s Discount Furniture is expanding its national presence with nearly 200 locations across 26 states and 20 more set to open in 2025 — including six in North Carolina. The partnership with JGR not only promotes Bob’s nationwide but also emphasizes its commitment to the Southeast and its deep-rooted NASCAR fanbase.
“We are thrilled to partner with Bob’s Discount Furniture,” said Joe Gibbs, owner of Joe Gibbs Racing. “Racing every weekend all across the country, we will have the opportunity to promote their great furniture at everyday low prices to race fans everywhere. We are especially excited to celebrate their expansion into North Carolina at the grand opening of their new Winston-Salem store on July 17th.”
To kick off the collaboration, Denny Hamlin and Joe Gibbs will attend the Winston-Salem store opening on Thursday, July 17, at 1 p.m. ET. The grand opening will feature a VIP autograph session with Hamlin, fan giveaways, live entertainment, and the debut of the No. 11 Bob’s Discount Furniture Toyota Camry XSE that will hit the track at Iowa.
“Partnering with Joe Gibbs Racing is a natural fit for Bob’s,” said Bill Barton, President and CEO of Bob’s Discount Furniture. “We’re both committed to excellence, delivering value, and engaging with communities in meaningful ways. Debuting the Bob’s-branded No. 11 car at our Grand Opening in Winston-Salem, a region with deep NASCAR heritage and our newest store location, makes this moment even more special.”
The agreement makes Bob’s Discount Furniture the Official Furniture Retailer of Hamlin and the No. 11 team. It includes multiple primary sponsorship races and full-season associate branding on the No. 11 Toyota. Additionally, the partnership will include cross-promotional marketing, in-store fan events, and community outreach initiatives aimed at bringing the thrill of racing directly to Bob’s customers.
Hamlin, who is in his 20th full-time Cup Series season, is currently fifth in the points standings and has three wins so far this year. He ranks 12th on NASCAR’s all-time wins list with 57 victories, including three Daytona 500s, three Southern 500s, and the 2022 Coca-Cola 600. He missed last week’s race in Mexico City to welcome his third child.
“We’re excited to welcome Bob’s to our No. 11 team and to have their new locations opening up close to home,” Hamlin said. “If you look at their marketing and social media, they do a great job being creative, so we’re really looking forward to what kind of ideas we can work on together both on and off the racetrack.”
The new partnership between JGR and Bob’s Discount Furniture represents a dynamic fusion of sports marketing and retail engagement, promising fans a unique blend of racing action and accessible, family-friendly experiences across the country.
