Choice Privileges, the award-winning rewards program of Choice Hotels International, is accelerating its sponsorship of Trackhouse Racing for a second consecutive year. With this expanded partnership, Choice Privileges members will gain exclusive access to the highly anticipated 2025 NASCAR Cup Series season, building on the overwhelming success of last year’s program.
For the 2025 season, Choice Privileges is expanding its sponsorship lineup to include Ross Chastain, driver of the No. 1 Chevrolet, alongside Daniel Suárez, driver of the No. 99 Chevrolet. This strategic move enhances the program’s offerings, giving racing enthusiasts even more opportunities to experience NASCAR like never before.
Exclusive Race Day Experiences for Choice Privileges Members
Choice Privileges members will have the unique opportunity to redeem their points for exclusive, behind-the-scenes NASCAR experiences that bring them closer to the action. These once-in-a-lifetime VIP experiences include:
- An exclusive tour of the Trackhouse Racing team transporter and pit road.
- Meet-and-greet opportunities with Trackhouse Racing drivers Ross Chastain and Daniel Suárez.
- A firsthand look at final car adjustments in the team garage before the race.
- Pit box access during the race, where members can sit with the crew chief as they guide the drivers.
- A team meal prepared by the traveling chef, enjoyed alongside crew members.
Strong Engagement from Choice Privileges Members
The 2024 Trackhouse Racing experiences proved to be a resounding success, driving significant engagement from Choice Privileges members. Customers redeemed millions of points to bid on these VIP NASCAR experiences, with nearly 90% of redemptions coming from points earned through stays at Choice-branded hotels or via the Choice Privileges® Mastercard® and Choice Privileges® Select Mastercard®. Notably, nearly 80% of participating members held Choice Hotels Elite status, which can be earned with as few as 10 nights per year.
“As experiences increasingly become a key driver of people’s travel plans, we are committed to enhancing offerings available through Choice Privileges to give our customers unforgettable memories,” said Nandika Suri, Vice President, Loyalty, Co-brand Credit Card, and Partnerships at Choice Hotels International. “There’s little that compares to the adrenaline rush of the pit road and the chance to meet the drivers and pit crew, which is why the Trackhouse Racing offer was so popular with customers. We’re thrilled to extend this sponsorship, which perfectly aligns with many of our members’ interests.”
Choice Privileges at Every NASCAR Cup Series Race in 2025
As a season-long sponsor, Choice Privileges will offer exclusive experiences at all 38 NASCAR Cup Series races in 2025. Furthermore, the Choice Privileges brand will be prominently featured as the primary paint scheme on Trackhouse Racing cars at select races, complete with branded fire suits and team apparel. Key races featuring Choice Privileges branding include:
- Sunday, March 30 – Martinsville, Va. (race includes Ross Chastain)
- Sunday, May 11 – Kansas City, Kan. (race includes Daniel Suárez)
- Sunday, September 7 – St. Louis, Mo. (race includes Daniel Suárez)
- Sunday, October 5 – Charlotte, N.C. (race includes Daniel Suárez)
A Thrilling Partnership for the 2025 Season
“We couldn’t be more excited to partner with Choice Privileges and to tap into its fast-growing member base,” said Justin Marks, Founder and Owner of Trackhouse Racing. “We look forward to welcoming Choice Privileges members to the tracks for what will no doubt be an exciting NASCAR Cup season.”
With this extended sponsorship, Choice Privileges continues to bring unparalleled access to its members, merging hospitality with high-octane excitement. NASCAR fans and Choice Privileges members alike can look forward to another thrilling season filled with exclusive experiences, unforgettable moments, and top-tier racing action.
