Hyak Motorsports is set to heat up the track with a new partner for the 2025 NASCAR Cup Series season. The team proudly welcomes Martin’s® Famous Potato Rolls and Bread as a primary sponsor, bringing a flavorful addition to the No. 47 Chevrolet driven by Ricky Stenhouse Jr.
A Perfect Pairing: Martin’s® and NASCAR
Martin’s® Famous Potato Rolls and Bread, a family-owned business based in Chambersburg, Pennsylvania, has been a household name in the baking industry since 1955. From its humble beginnings in a one-car garage to becoming the maker of the number one potato roll in the country, Martin’s® has been a trusted brand for generations. The company expanded its product line in 2022 with the introduction of Sweet Dinner Potato Rolls, making it the perfect time to hit the track with Hyak Motorsports.
“At Martin’s®, we’re always looking to bring people together with the best—whether it is burgers, sliders, or snacks, customers tell us ‘It’s all about the bun®!’ For those who like a sweeter taste, we now offer a Sweet Dinner Potato Roll as well,” said Joe Martin, Executive Vice President of Martin’s® Famous Potato Rolls and Bread. “We believe the partnership with Hyak Motorsports and Ricky Stenhouse Jr. is a perfect way to connect with the NASCAR community. Our products are enjoyed by race fans and families all over the country. We’re excited to see the No. 47 car on the track and are hopeful for a thrilling race with Ricky behind the wheel.”
Unveiling the Sweet Dinner Potato Roll Car
Fans will get their first look at the bold and vibrant Martin’s® Famous Potato Rolls paint scheme on February 23 at the Ambetter Health 400 at Atlanta Motor Speedway. The No. 47 Chevrolet, featuring the slogan “It’s all about the bun®!”, is sure to make a statement as it competes on the newly reconfigured track. Since the update in 2022, Atlanta’s racing style has mirrored that of a superspeedway, a style that has suited Stenhouse Jr. well. He has been a formidable competitor at the track, leading 33 laps and securing a sixth-place finish last February.
“Anytime you can bring a new sponsor into the sport, it’s exciting,” said Stenhouse. “Especially Martin’s® Famous Potato Rolls, which is a family-owned business that has been doing what they love for so long. They have the most delicious potato rolls, and I’m looking forward to giving them a great show at Atlanta.”
A Season-Long Partnership
Beyond the Atlanta race, Martin’s® Famous Potato Rolls will remain a staple throughout the 2025 season. The brand will have a presence on the B-Post of the No. 47 Chevrolet, on Stenhouse’s firesuit, and inside the team’s hauler, ensuring its continued visibility among the NASCAR fanbase.
Following the excitement of the 67th running of the Daytona 500, the NASCAR Cup Series will roll into Atlanta for the second race of the season. Fans can catch all the action live on February 23 at 3 p.m. ET on FOX and SiriusXM NASCAR Radio.
With Martin’s® Famous Potato Rolls on board, Hyak Motorsports and Ricky Stenhouse Jr. are ready to serve up high-speed thrills and a taste of victory!
