Green River Whiskey is making a bold entrance into the world of modern motorsports as the primary sponsor of the No. 44 Green River Whiskey Chevrolet, driven by NASCAR veteran J.J. Yeley. This exciting partnership with NY Racing Team marks a historic milestone for Green River Whiskey as it takes on the qualifiers for the 2025 Daytona 500, aligning its legacy of resilience with the high-speed thrills of NASCAR.
A Legacy of Perseverance Meets the Great American Race
With roots dating back to 1885, Green River Whiskey has navigated prohibition, shifting industry trends, and natural disasters to reclaim its place as one of America’s fastest-growing whiskey brands. Reintroduced in 2022, the brand is rapidly expanding, expecting to reach 45 states in distribution this year. This resurgence comes as Green River prepares to launch its first major national advertising campaign in over a century, emphasizing authenticity and accessibility in the premium whiskey category.
Now, as the No. 44 Green River Whiskey Chevrolet roars onto the track in its striking green regalia—a nod to the green flag signaling racing’s most pivotal moments—Green River Whiskey embraces the same spirit of resilience and ambition that fuels its comeback. NASCAR fans can watch Yeley and the No. 44 Chevrolet vie for a coveted spot in the 2025 Daytona 500 on February 16, 2025, at 2:30 PM ET, broadcast live on FOX.
The Spirit of Daytona: A Perfect Metaphor
The Daytona 500 is renowned for its unpredictability, where perseverance and skill define success. For Green River Whiskey, this race represents more than just sponsorship—it’s a reflection of the brand’s journey and its commitment to pushing boundaries.
“The Daytona 500 is more than just a race—it’s a proving ground for perseverance, skill, and a little bit of luck,” said Pete Marino, President of Bardstown Bourbon and Green River Distilling Co. “The horseshoe, a universal symbol of luck, has always been part of the brand’s identity. On the No. 44 Green River Whiskey Chevrolet, it represents our readiness to chase history at the Great American Race.”
J.J. Yeley and Green River Whiskey: A Shared Passion for the Chase
For J.J. Yeley, teaming up with Green River Whiskey is about more than just sponsorship—it’s about embracing the challenge of competition.
“I couldn’t be more excited to team up with Green River Whiskey for this monumental Daytona race,” Yeley said. “Their story of resilience, growth, and passion for their craft is exactly what it takes to compete at this level. Daytona is where legends are made, and with Green River Whiskey on board, we’re ready to take on the challenge and fight our way into the big race.”
Owensboro’s NASCAR Legacy
Green River Whiskey is deeply connected to its hometown of Owensboro, Kentucky, a region steeped in NASCAR heritage. The city has produced racing legends like Darrell and Michael Waltrip—both Daytona 500 winners—who rose to prominence in the 1970s and left an indelible mark on the sport. This sponsorship continues Green River’s tradition of championing excellence and celebrating its roots.
A Bold Future on the Track and Beyond
As Green River Whiskey sets its sights on becoming a top-10 American whiskey brand, this NASCAR sponsorship underscores its commitment to growth, risk-taking, and bold new ventures. Whether in the bar or on the track, Green River Whiskey embodies a spirit of determination—because in racing, in business, and in life, nothing is guaranteed, but anything is possible.
Fans can follow Green River Whiskey’s journey to the Daytona 500 and beyond by visiting [Green River Whiskey’s official website] and tuning in on race day for what promises to be an exhilarating showdown on the track.
