Chase Elliott will welcome a new sponsor for the first-time this weekend at Richmond Raceway.
Elliott is currently in a battle for the regular season Cup Series championship with teammate Kyle Larson.
This marks the first time that Coca-Cola will sponsor Elliott. His No. 9 Chevrolet will primarily be red with a dash of white on the sides which mimics Coca-Cola’s iconic cans.
Richmond originally was slated to be sponsored by Hooters prior to Hendrick Motorsports ending their sponsorship deal earlier this season.
In 16 career starts at Richmond. Elliott owns six top-five finishes and seven top-10.
