Colture Sports will join Sam Hunt Racing as a sponsor for the Chicago Loop 110 on July 6.
Sage Karam will drive the No. 26 car in the second Xfinity Series race at the street course.
Colture Sports, serves as the sports management company with a diverse roster across basketball and football under the COLTURE Holdings umbrella, an investment management company that focuses on entertainment, music, technology and sports assets. Under Ty Baisden and Jayne Andrew’s leadership, COLTURE has achieved remarkable success, cementing its reputation as a powerhouse in the independent music scene.
“Colture Sports is thrilled to announce our new partnership with Sam Hunt Racing. This sponsorship represents a significant step in our commitment to supporting dynamic and competitive sports teams,” said Colture Sports Founder & CEO Ty Baisden. “Colture Sports and Sam Hunt Racing share a passion for excellence, innovation, and community engagement. This collaboration is a natural fit for both our brands. Diversity is at the heart of Colture Sports and we believe that embracing different perspectives and backgrounds fosters creativity and drives success. Each year we hope to continue to collaborate to further raise the bar and deliver a diverse and thrilling fan experience.”
