While Stewart-Haas Racing will close it’s doors at the end of the 2024 season that does not mean Gene Haas is leaving the sport.
Instead Haas will retain one Cup Series character from Stewart-Haas Racing and continue to operate an Xfinity Series team. The new team will be called Haas Factory Team.
“My commitment to motorsports hasn’t changed, just the scope of my involvement,” Haas said. “Operating a four-car Cup Series team has become too arduous but, at the same time, I still need a platform to promote Haas Automation and grow HaasTooling.com.
“Maintaining my presence in Cup allows Haas Automation to compete at NASCAR’s highest level, which is important to our customers and distributors. The Xfinity Series program provides a full weekend experience for our guests, and it delivers added depth and scale to our overall operation.”
The team will operate out of the existing Stewart-Haas facility in Kannapolis, North Carolina. Joe Custer will be president of the operation with drivers and teams to be announced prior to the 2025 season.
