Famous Toastery, the renowned better breakfast franchise known for its Famously Fresh and simple-scratch menu, is excited to announce the extension of their partnership with NASCAR Cup Series driver and 2021 Daytona 500 Champion, Michael McDowell. The partnership is set to extend through January 2025 and aims to build upon the momentum gained from the partnership thus far.
As a result of their initial partnership, which began in October 2023, Famous Toastery began conversations with potential franchisees in new markets, secured press in new outlets, and diversified their audience. But perhaps the most impressive achievement from the first few months of their partnership was the opportunity to host the first ever Famous Toastery Bowl – launching the regional breakfast franchise into the national spotlight.
To fully capitalize on the moment, McDowell participated in the ceremonial coin toss at the start of the game while wearing a custom-made Famous Toastery fire suit while his custom-wrapped car made specifically for this occasion was made available for viewing and photos on the concourse.
Now, with the partnership extended, Famous Toastery aims to continue to build on their newly expanded audience to bring their inviting atmosphere, delicious cuisine, and community spirit to more markets nationwide.
“Since beginning our partnership with Michael, we have seen incredible success and have achieved our initial goal of broadening our audience to build awareness of our brand across the country,” said Mike Sebazco, President of Famous Toastery. “I think this success can be attributed to partnering with someone who aligns so incredibly well with our brand’s values, and we look forward to seeing what more we can accomplish in the next year working with Michael.”
The renewed partnership will include exciting appearances by Michael McDowell throughout the year, a Famous Toastery helmet logo and custom gloves that McDowell will wear on select race days and more exciting moments for McDowell and Famous Toastery fans! “Famous Toastery has been a staple in my life for almost a decade, so being able to suit up and represent Famous Toastery on race days is a full circle moment for me,” McDowell said.
Famous Toastery, a brand synonymous with brunch, offers a well-crafted menu with Famously Fresh ingredients, emphasizing both decadence and nutrition. The restaurant serves a range of breakfast favorites including omelets, pancakes, waffles, stuffed French toast, benedicts, sandwiches, burgers, wraps, and salads. Their commitment to quality extends to their specialty coffees and brunch cocktails, creating a delightful dining experience for patrons.
