Huk returning to sponsor Austin Dillon in select races

Austin Dillon and the No. 3 Chevrolet are welcoming back a familiar sponsor in Huk Performance Fishing, thanks to the continuation of a partnership with parent company Marolina Outdoor.

“We’ve found great value in our partnership with Richard Childress Racing and Austin Dillon and we’re thrilled to continue our relationship in 2023, marking the third year of our partnership,” said Chris Russell, vice president of marketing for Marolina Outdoor. “Austin Dillon has proven to be an authentic ambassador for our brand, and we’ve found it valuable to be able to use the power of RCR’s marketing platforms to highlight our performance fishing offerings.”

As part of the deal Huk will continue to leverage their RCR relationship with unique car designs and exclusive consumer offerings.

“Huk’s innovative performance fishing apparel and clothing aligns closely with my own family’s passion for the outdoors, and Richard Childress Racing’s emphasis on cutting-edge technologies in everything we build,” said Dillon. “I wear Huk clothing on and off the water, and look forward to continuing to showcase some of my favorite collections, such as the Waypoint and Icon X, as well as working with everyone at RCR to drive success for Huk on and off the track.”

John Bman
John Bman
Founder and Owner of Tireball Sports.

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