Logitech G Partners with Bubba Wallace

Bubba Wallace leaves his garage after a NASCAR Daytona 500 auto race practice session at Daytona International Speedway, Wednesday, Feb. 10, 2021, in Daytona Beach, Fla. (AP Photo/John Raoux)

Logitech G, a brand of Logitech (SIX: LOGN) (NASDAQ: LOGI) and leading innovator of gaming technologies and gear, will partner with NASCAR driver Bubba Wallace to promote its line of simulation racing gear, as well as other advanced gaming products.

“The first steering wheel I used in gaming was Logitech’s G27,” said Wallace, driver of the No. 23 Toyota Camry for 23XI Racing in the NASCAR Cup Series. “Today, I use the Logitech G923 wheel and pedals and the Driving Force Shifter when I race in the eNASCAR iRacing Pro Invitational Series. The racing sim market is only growing, and I’m ready to get to work to help Logitech continue to dominate this space.”

As a part of the multi-year partnership, Logitech G will become the exclusive partner of simulation products for Wallace, and the Logitech G logo will don the sleeve of his NASCAR Cup Series uniform.

“In addition to being an amazing racing talent, Bubba is a champion for continuing to advance diversity, equality and inclusion in racing and in society,” said Ujesh Desai, General Manager of Logitech G. “We are excited by the opportunity to partner with Bubba and engage race fans and gamers alike.”

Logitech has been a part of the racing scene since the introduction of the first sim racing steering wheel, the Logitech G25, and continues to introduce race fans and gamers to the world of sim racing with products like the G923 racing wheel with TRUEFORCE technology. In addition the company created G Challenge, the largest sim racing competition for amateur drivers, and motorsport enthusiasts, celebrating the world of e-racing.

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