Landon Cassill picks up Texas sponsorship from Pop-A-Lock

Pop-A-Lock, the largest locksmith franchise in North America, has teamed up with Monster Energy NASCAR Cup Series driver Landon Cassill to raise money for St. Jude Children’s Research Hospital®.

Pop-A-Lock is sponsoring Cassill in the #00 car at the AAA 500 at Texas Motor Speedway on Sunday, November 3,2019. The sponsorship includes a custom fire suit, which Cassill is donating after the race to PAL’s Heroes, a nonprofit dedicated to providing financial support to St. Jude Children’s Research Hospital® to help unlock the cure to end childhood cancer. PAL’s Heroes will auction off the fire suit, with proceeds to benefit St.Jude Children’s Research Hospital®.

The auction opens on Sunday, November 3 and runs through Friday, November 8. Anyone interested in bidding can register and view the auction at

“As the leader in the automotive locksmith industry, getting involved in NASCAR just makes sense,”said Don Marks, CEO of System Forward, the franchisor for Pop-A-Lock. “I’m thrilled to have a national platform to support St. Jude.”

“St. Jude has made some incredible contributions to childhood cancer research and treatment,” said Cassill. “I’m honored to be able to help support such an innovative organization.”PAL’s Heroes has provided financial support to St. Jude Children’s Research Hospital® since 2015. Over the past four years, PAL’s Heroes has raised more than $650,000 for the hospital and its families.

John Bman
John Bman
Founder and Owner of Tireball Sports.

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