StarCom Racing and Bos Klein, a collaborative agency that brings together experts in the fields of media, team up to assist in the launch of Coladka, a cola-flavored vodka at the Bank of America Roval 400 at Charlotte Motor Speedway on Sept. 29 at 2:30 p.m. ET on NBC.
“We are stoked to be launching Coladka and making our first entry into NASCAR, in North Carolina, on the same weekend,” said Coladka CEO, Drew Schenck. “Coladka was born right here in North Carolina. As we launch Coladka statewide this week, we’re proud to partner with BOS Klein to support StarCom Racing and Landon Cassill during this action-packed event at Charlotte’s home for racing.”