Front Row Motorsports and Blockbuster have reached a deal which will place the movie and video game rental service on the No. 35 Ford Fusion of Josh Wise for the Daytona 500.
“It’s pretty cool to have Blockbuster on the car for such a huge event,” Wise said. “With the new cars and the new qualifying format that NASCAR has implemented, all eyes are going to be on Daytona this week. We’re happy that Blockbuster realized the potential of partnering with Front Row Motorsports for the biggest race of the year.”
This is the first time Front Row Motorsports and Blockbuster have worked together. They could not have picked a larger stage as over 13 million fans turned in for the race last season.
“Blockbuster is excited to be part of the Front Row Motorsports team and NASCAR’s ‘Great American Race,'” said Mitch Weinraub, Product VP at Blockbuster, LLC. “We are proud to play a lead role in bringing Josh Wise, a new and promising driver, to the premier racing circuit.”