Cowboys Stadium has a humongous video screen stretching across the field so naturally there is a chance of a kicked ball hitting said video screen.
In the event that a punt hits the screen the kicking team will re-kick.
This series of events took place in Saturday nights pre-season game against the Cincinnati Bengals. Cowboyspunter Chris Jones booted a ball which hit the scoreboard. On the re-kick Brandon Tate returned the punt 75 yards for a touchdown.
The Cowboys won 24-18 but again this was the pre-season. Had this been the regular season this undoubtedly would have cost the Cowboys a game.
H/T: The Big Lead