{"id":15782,"date":"2014-12-16T14:02:22","date_gmt":"2014-12-16T19:02:22","guid":{"rendered":"http:\/\/tireball.com\/nascar\/?p=15782"},"modified":"2014-12-16T14:02:22","modified_gmt":"2014-12-16T19:02:22","slug":"nascar-sprint-out-after-2016-season-as-title-sponsor","status":"publish","type":"post","link":"http:\/\/tireball.com\/nascar\/2014\/12\/16\/nascar-sprint-out-after-2016-season-as-title-sponsor\/","title":{"rendered":"NASCAR: Sprint out after 2016 season as title sponsor"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-15783\" src=\"http:\/\/tireball.com\/nascar\/files\/2014\/12\/sprintcup-1024x535.png\" alt=\"sprintcup\" width=\"620\" height=\"323\" srcset=\"http:\/\/tireball.com\/nascar\/files\/2014\/12\/sprintcup-1024x535.png 1024w, http:\/\/tireball.com\/nascar\/files\/2014\/12\/sprintcup-594x310.png 594w, http:\/\/tireball.com\/nascar\/files\/2014\/12\/sprintcup-300x156.png 300w, http:\/\/tireball.com\/nascar\/files\/2014\/12\/sprintcup.png 1280w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/p>\n<p>Sprint, the title sponsor of NASCAR&#8217;s premier series announced Tuesday that it will not be extending\u00a0its sponsorship with NASCAR following the 2016 season.<\/p>\n<p>&#8220;NASCAR and Sprint have enjoyed a long and productive partnership that has returned significant value to both parties.We understand the significant changes within Sprint \u00a0and the highly competitive business environment it is in has led to a decision not to extend its Cup series entitlement \u00a0following the 2016 season.&#8221; \u00a0Brett Jewkes, NASCAR Senior Vice President said \u00a0in a release.<\/p>\n<p>&#8220;The Sprint Cup series is a very unique, premium, sports marketing platform with strong momentum so we are very confident of moving forward in 2017 with an outstanding new partner.&#8221;<\/p>\n<p>In 2003, Winston dropped its sponsorship of the top series, and NASCAR obtained a sponsorship from NEXTEL, a telecommunications company. In 2004, the series became known as the NEXTEL Cup Series.<\/p>\n<p>The 2006 merger between Sprint and NEXTEL resulted in the cup series being renamed the Sprint Cup, beginning with the 2008 season.<\/p>\n<p>Changes in sponsorship in the NASCAR National series is not uncommon. Xfinity will take over sponsorship of NASCAR&#8217;s secondary series, currently known as the Nationwide series starting in 2015.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sprint, the title sponsor of NASCAR&#8217;s premier series announced Tuesday that it will not be extending\u00a0its sponsorship with NASCAR following the 2016 season. &#8220;NASCAR and Sprint have enjoyed a long and productive partnership that has returned significant value to both parties.We understand the significant changes within Sprint \u00a0and the highly competitive business environment it is [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":15783,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[786,788],"tags":[708,935,709],"coauthors":[674],"class_list":{"0":"post-15782","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-nascar-topstory","8":"category-news","9":"tag-nascar","10":"tag-sprint","11":"tag-sprint-cup"},"_links":{"self":[{"href":"http:\/\/tireball.com\/nascar\/wp-json\/wp\/v2\/posts\/15782","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/tireball.com\/nascar\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/tireball.com\/nascar\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/tireball.com\/nascar\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/tireball.com\/nascar\/wp-json\/wp\/v2\/comments?post=15782"}],"version-history":[{"count":0,"href":"http:\/\/tireball.com\/nascar\/wp-json\/wp\/v2\/posts\/15782\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/tireball.com\/nascar\/wp-json\/wp\/v2\/media\/15783"}],"wp:attachment":[{"href":"http:\/\/tireball.com\/nascar\/wp-json\/wp\/v2\/media?parent=15782"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/tireball.com\/nascar\/wp-json\/wp\/v2\/categories?post=15782"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/tireball.com\/nascar\/wp-json\/wp\/v2\/tags?post=15782"},{"taxonomy":"author","embeddable":true,"href":"http:\/\/tireball.com\/nascar\/wp-json\/wp\/v2\/coauthors?post=15782"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}