Big Red soda will come aboard the No. 98 Ford Fusion of Josh Wise for four events this season.
Wise’s first race with the Big Red colors will be Saturday, July 11th at Kentucky Speedway for the running of the Quaker State 400.
In addition to showcasing the iconic Big Red soda brand, the sponsorship agreement will also feature the company’s newly-acquired XYIENCE Performance Energy beverage. XYIENCE is a zero-calorie energy beverage featuring a variety of flavors such as Cherry Lime, Frostberry Blast and its most popular flavor, Mango Guava.
“It is always exciting to have support from companies such as Big Red,” added Wise. “Sponsors are key factors in this sport and to have such an iconic brand as Big Red sponsor you is fantastic. I am also an avid bicycler and marathoner, and the XYIENCE Performance Energy product is a great fit with my lifestyle. ”
In addition to Kentucky, the car will also have Big Red on-board for races at Talladega, Texas and Phoenix.